Perspectives + Partnerships

on how to design experiences where people learn, collaborate, and navigate change together.

Listen In

A woman with curly brown hair is smiling, wearing a teal turtleneck, standing against a textured wall, with a blue and purple overlay featuring BBVA logo and the text 'Doble Click 45'.
Purple promotional graphic with the text 'No te letras con tu ex, episodio #7, Joumana Mattar' and heart-shaped balloons.
Cartoon illustration of two skeletons with yellow skin and striped shirts, one larger and one smaller, on a green background. Below them is a black and yellow text box with the words "Diseño y Diáspora".
Interview Gabriela and Joumana - Instituto Tramontana

Read + Reflect

Woman giving a presentation in a conference room with a flip chart and a large screen displaying a diagram labeled 'Creating a rit' with a circle labeled 'Trigger.' Several people are seated at a table, listening and taking notes.

— Rituals in the workplace

Shaping your organisational culture together with your team. Featured on Design Mavericks.

Cover of a journal titled Touchpoint with a photograph of people crossing a wet city street with umbrellas, and titles of articles on work experience, social relationships for disabled citizens, and brand futures.

— Establishing rituals of co-creation

Both service design and agile are processes that uncover insights and initiate conversations, whether internally or externally, in order to identify what is most valuable to the user and then proceed to design and deliver it.

Cover of Touchpoint journal, October 2016, featuring a background of yellow sticky notes with some blue sticky notes forming a shape in the center. The title 'Touchpoint' is at the top in large blue text, and the subtitle 'Design Thinking and Service Design Doing' is in blue text within a light blue box. Additional article titles and authors are listed at the bottom.

— Transitioning design ownership

Featured case study about organisational change: people transformation, organisational culture and redefining internal processes through a co-implemented project grounded in service Design Thinking.

Cover of the journal 'Touchpoint' with an orange background, white dashed lines forming curved patterns, and text indicating Volume 11, Number 3, March 2020, focusing on Service Design and Change Management.

— Empowering service designers to become agents of change

Service designers are increasingly called upon to oversee the deployment of new services, ensure the handover of a design vision and empower internal stakeholders with the tools and skills needed to learn and perform new tasks with dexterity, autonomy and confidence.

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Educational Partnerships

Lecturing and mentoring students in different programs, in English and Spanish

Executive Master in Design Transformation & Innovation

Masters in Strategic Marketing & Communication

Masters in Digital Marketing

Masters in Business Design

Masters in Creative Design Leaderships

Master en Gestión de Equipos y Proyectos Creativos con IA

Available for speaking engagements

NGO Partnership

A social impact initiative in collaboration with Cheti NGO

Collage of children and educational materials with a background of colorful notes and motivational messages, emphasizing learning together.

CHETI NGO - Tanzania

  • From passion to project →Journey along the Tarangire river with CHETI NGO

    After summiting Kilimanjaro in 2023, I was captivated by the Tanzanian people's great passion for learning and exchange, which led me to join forces with CHETI NGO (Children's Health & Education Team Inspiration). Together, we embarked on a co-created educational project aimed at fostering a love of science, music and learning among their students.

    At the heart of our collaboration lies a series of 10 animal booklets, following the adventures of "Grazers" and "Chasers" along the iconic Tarangire River. These booklets are gateways to a world of knowledge, filled with engaging facts, songs, and interactive elements, co-written with teachers and tested with students.

  • Since 2024, we have been privileged to work closely with 600 CHETI students and 30 teachers across 7 schools in Arusha.

    Through a combination of online encounters as well as school visits in Arusha, we have been able to design and deliver a holistic educational experience that engages the hearts and minds of the students.

    -> Full Project Overview on GoFundMe

  • Creative Integration: We have incorporated songs and stories written by the teachers, enhanced with QR codes for easy access to the audio recordings.

    We also included cloth pouches, sewn in Tanzania for packaging the booklets, to incorporate sustainable practices and reflect local heritage.

    At the same time, we used GenAI to create the illustrations and fact check the content.

    This project is a wonderful example of how to combine tech extremes for the common good.

    Interactive Learning: Our classes incorporate a variety of activities, including drawing, singing, and storytelling, to create a dynamic and immersive learning experience.

    We have developed additional resources, such as teaching guides, craft guides, and puzzles, to support teachers and students in the learning journey.

A woman holding a collection of colorful, patterned notebooks in front of a glass door with a sign, smiling at the camera. Inset images show wrapped gifts, a box of items labeled for a Tanzania project, and a donation card with a QR code.
Collection of illustrated animal flashcards depicting various animals and their activities, including buffalo, gazelle, zebra, elephant, giraffe, crocodile, baboon, hyena, lion, and leopard.